Over my career in the tech world, I’ve encountered lots of exceptional founders, marketers, product leads, and other top experts.

The #1 personality trait that connects brilliant people is curiosity. Often, this curiosity is reflected in constant learning, either by observing the outside world or entering the minds of other thinkers and creators.

Below are my favourite books – business + literature – that have shaped me both on the levels of strategic thinking, creative inspiration, and life priorities.

🎾 Marketing & business books

I find business “self-help” books useful whenever I need to get inspired to work on a business project. They usually convey 1-3 ideas that could be communicated on one A4 but the spiralling explanation is helpful to make your think along with your own project in mind.

  1. Thinking, Fast and Slow by Daniel Kahneman
  2. Give and Take by Adam Grant
  3. Predictably Irrational by Dan Ariely
  4. Influence: The Psychology of Persuasion by Robert Cialdini
  5. Ogilvy on Advertising by David Ogilvy
  6. Atomic Habits by James Clear
  7. The Tipping Point by Malcolm Gladwell
  8. Start with Why by Simon Sinek
  9. Drive by Daniel H. Pink
  10. Emotional Intelligence by Daniel Goleman